I had a post ready to go, based on something that’s been stuck in my craw for a bit, but it didn’t feel right. My usual meandering writing style didn’t fit. So, I think I’ll just not beat around the bush and go for it.

Lately, a lot of people are whining about the next marvel Thor movie is going to star Natalie Portman as a female Thor, who cares. I mean, whiners do, clearly, but this is ghostbusters all over again. And it’s happening a lot.

If you have strong feelings about casting, don’t go see the movie, i say. But milking the decision for content, so you have something to rant about for a blog is irritating. One, cause it works, and it makes the point seem debatable and open for discussion, and two, that’s what ‘they’ want. I’ll get back to that.

‘But Jason, you ruggedly handsome scoundrel, isn’t that what YOU’RE doing right now? HMM?’…. Button your lips, mister/sister. You don’t KNOW ME!!! But yeah. A little, I guess I am. BUT, the difference in my case, is that I’m not falling into the trap, I’m drawing a circle around it in the hopes other people won’t either. I’d hate to think people see me adding my voice to this whole issue. I think there’s just not an issue to be had.

At the core of it, i think mostly, people are uncomfortable with change. they like what they like, and they don’t want it analyzed to deeply. some people don’t care for more women adopting roles they see as men, whether it’s reboots, or sequels, or whatever. It rattles the sense of ownership we feel to the intellectual property we like. But the fact is….. we don’t own shit. there’s a reason these series of movies are called franchises. it’s business. and the people who share in the profits, LOVE this ‘issue’.

It’s free publicity. Make Thor a lady, outrage. The next James Bond is a woman, and a black woman at that, more outrage. People get on the interwebs, and start freaking out, and now the rest of us now know these films are coming out, that they are hotly debated for some reason, and while we’re all talking about about inclusivity vs tradition, we’re at least talking about the movie they want us to talk about.

And it would be just fine, if these decisions were about more representation of women, or racial groups, or whomever, but I guarantee you these are soulless calculated decisions based not one who wants to see what, but what will kick the hornet’s nest for free press. While we’re burning our nikes, tossing our kuerigs, or boycotting this, that, or the other thing, few people will be talking about the merits of the product.

The saddest part about it, is that no actual headway is made. Products become more slick in a social media way, but the artistry that goes into a movie, stagnates. Why work on a better film when you’ve already secured a guaranteed outrage investment? And I think that’s just sad. And worse than that, instead of figuring anything out, we get cattle prodded into consumerism with the delusion that we are expressing free agency.

And that’s the trap circled, with a little sign posted at the edge. Don’t play the game. And that’s my 2 cents. Enjoy both of them.